SMEs in an Era of Globalization: International Business and Market Strategies

-15% su kodu: ENG15
82,26 
Įprasta kaina: 96,78 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
82,26 
Įprasta kaina: 96,78 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 96.7800 InStock
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Knygos aprašymas

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

Informacija

Autorius: Ilan Bijaoui
Leidėjas: Palgrave Macmillan US
Išleidimo metai: 2016
Knygos puslapių skaičius: 148
ISBN-10: 1137575700
ISBN-13: 9781137575708
Formatas: 216 x 153 x 13 mm. Knyga kietu viršeliu
Kalba: Anglų

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