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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ¿smart¿ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
| Autorius: | Charles Dennis, Eleonora Pantano, |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2019 |
| Knygos puslapių skaičius: | 132 |
| ISBN-10: | 3030126072 |
| ISBN-13: | 9783030126070 |
| Formatas: | 216 x 153 x 12 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Smart Retailing: Technologies and Strategies“
