Service Innovation in Agricultural Business: Exploring the Influence of Digital Information Technologies

-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.

Informacija

Autorius: Sebastian Gack
Serija: BestMasters
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2018
Knygos puslapių skaičius: 116
ISBN-10: 3658235705
ISBN-13: 9783658235703
Formatas: 210 x 148 x 7 mm. Knyga minkštu viršeliu
Kalba: Anglų

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