A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
| Autorius: | Cindy Barnes, Helen Blake, Tamara Howard, |
| Leidėjas: | Kogan Page |
| Išleidimo metai: | 2017 |
| Knygos puslapių skaičius: | 232 |
| ISBN-10: | 0749479914 |
| ISBN-13: | 9780749479916 |
| Formatas: | 234 x 156 x 13 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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