This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
| Autorius: | James E. Sallis, Ragnhild Silkoset, Ulf Henning Olsson, Geir Gripsrud, |
| Serija: | Classroom Companion: Business |
| Leidėjas: | Springer International Publishing |
| Išleidimo metai: | 2022 |
| Knygos puslapių skaičius: | 272 |
| ISBN-10: | 3030844234 |
| ISBN-13: | 9783030844233 |
| Formatas: | 235 x 155 x 15 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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