Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy

Entrepreneurship is the bedrock of society and economics. Linking entrepreneurship to business needs passion, creativity, and resilience, however, these elements are always challenging. This book encapsulates the discussion on divergent challenges and needed managerial vigor to drive the enterprises competitive... A valuable contribution...

Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, USA

Entrepreneurship is a creative facet of the business by challenging the odds and probably pursuing a good idea. This book explicitly bridges the gaps between the entrepreneurial challenges, management, and outcomes. This is a book at the grassroots of business linked entrepreneurship... A good read for all.

Angappa Gunasekaran, PhD, Director and Professor, School of Business Administration, Penn State Harrisburg, USA

This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges. It discusses inclusive entrepreneurial strategies to meet these social challenges through transformational leadership and innovative business models in the developing economies. With examples from Southeast Asia, Africa, and Latin America, chapters in the book highlight the critical success factors of entrepreneurship and strategies in resolving the social challenges. Converging epistemologies and best practices, this book provides many frameworks, conceptual models, and cases. It also argues that effective convergence of strategies related to technology, innovation, and poverty alleviation influences entrepreneurial performance.

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is currently serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013. He has to his credit 71 books on business management and over 400 research papers. Dr Rajagopal has been conferred Pravasi Bhartiya Samman, the highest civilian award of Government of India in acknowledgement of the outstanding achievement in the field of Education in India, Mexico, and the USA.