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Today¿s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
| Autorius: | Martin Trapp |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2014 |
| Knygos puslapių skaičius: | 204 |
| ISBN-10: | 3658050934 |
| ISBN-13: | 9783658050931 |
| Formatas: | 210 x 148 x 12 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers“
