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Putting Design Thinking to Work: How Large Organizations Can Embrace Messy Institutions to Tackle Wicked Problems

-15% su kodu: ENG15
112,18 
Įprasta kaina: 131,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
112,18 
Įprasta kaina: 131,98 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 131.9800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

This book discusses how the methods and mindsets of design thinking empower large organizations to create groundbreaking innovations. Arguing that innovations must effectively tackle so-called ¿wicked problems,¿ it shows how design thinking enables managers and innovators to create the organizational spaces and practices needed for breakthrough innovations. Design thinking equips actors with the tools and methods for harnessing the creative tensions inherent in pluralist, often conflicting disciplinary approaches. This, however, requires the transformation of contemporary organizational cultures away from monolithic, integrated models (or identities) toward more pluralist, dynamic and flexible institutional identities. Based on real-world cases from a wide range of organizations around the globe, the book offers managers and innovators practical guidance on initiating and managing the cultural transformations required for effective innovation.

Informacija

Autorius: Christoph Meinel, Steven Ney,
Serija: Understanding Innovation
Leidėjas: Springer Nature Switzerland
Išleidimo metai: 2019
Knygos puslapių skaičius: 200
ISBN-10: 3030196089
ISBN-13: 9783030196080
Formatas: 241 x 160 x 17 mm. Knyga kietu viršeliu
Kalba: Anglų

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