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Publishers, Readers, and Digital Engagement

-15% su kodu: ENG15
164,54 
Įprasta kaina: 193,58 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
164,54 
Įprasta kaina: 193,58 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 193.5800 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This book demonstrates how the roles of ¿author,¿ ¿marketer,¿ and ¿reviewer¿ are being redefined, as online environments enable new means for young adults to participate in the books they love.

Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers¿ and authors¿ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Informacija

Autorius: Marianne Martens
Serija: New Directions in Book History
Leidėjas: Palgrave Macmillan UK
Išleidimo metai: 2016
Knygos puslapių skaičius: 248
ISBN-10: 1137514450
ISBN-13: 9781137514455
Formatas: 216 x 153 x 19 mm. Knyga kietu viršeliu
Kalba: Anglų

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