With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula; research and analysis; the setting of goals and objectives; identification of target audiences and key messages; development of strategies, tactics, timelines, and budgets; effective use of human resources in a campaign; and evaluation of a campaign's outcome. Case studies of real-life campaigns round out this invaluable guidebook.
| Autorius: | Mark Hunter LaVigne, Colin Babiuk, |
| Leidėjas: | Rock's Mills Press |
| Išleidimo metai: | 2023 |
| Knygos puslapių skaičius: | 66 |
| ISBN-10: | 1772442852 |
| ISBN-13: | 9781772442854 |
| Formatas: | 229 x 152 x 4 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Public Relations Planning, Research, and Measurement“
