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Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
| Autorius: | Ruth Ellen Kinzey |
| Leidėjas: | Routledge |
| Išleidimo metai: | 2013 |
| Knygos puslapių skaičius: | 248 |
| ISBN-10: | 0415899265 |
| ISBN-13: | 9780415899260 |
| Formatas: | 235 x 157 x 18 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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