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Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.
| Autorius: | Valarie A. Zeithaml, Stephen W. Brown, |
| Leidėjas: | Business Expert Press |
| Išleidimo metai: | 2014 |
| Knygos puslapių skaičius: | 134 |
| ISBN-10: | 1606497480 |
| ISBN-13: | 9781606497487 |
| Formatas: | 229 x 152 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Profiting From Services and Solutions: What Product-Centric Firms Need to Know“
