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This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.¿
| Autorius: | Marco Guerzoni |
| Serija: | SpringerBriefs in Business |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2013 |
| Knygos puslapių skaičius: | 76 |
| ISBN-10: | 3319019066 |
| ISBN-13: | 9783319019062 |
| Formatas: | 235 x 155 x 5 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Product Variety in Automotive Industry: Understanding Niche Markets in America“
