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Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
| Autorius: | Malte Marwede |
| Serija: | Forschungs-/Entwicklungs-/Innovations-Management |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2017 |
| Knygos puslapių skaičius: | 264 |
| ISBN-10: | 3658183241 |
| ISBN-13: | 9783658183240 |
| Formatas: | 210 x 148 x 15 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Product Development for Distant Target Groups: An Experimental Study for the Silver Market“
