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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
| Autorius: | Luiz Moutinho, Charles S Chien, |
| Leidėjas: | SAGE Publications Ltd |
| Išleidimo metai: | 2008 |
| Knygos puslapių skaičius: | 370 |
| ISBN-10: | 0761971785 |
| ISBN-13: | 9780761971788 |
| Formatas: | 241 x 196 x 24 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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