Atnaujintas knygų su minimaliais defektais pasiūlymas! Naršykite ČIA >>
The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts. Highlights of the Book · Covers marketing concepts which a pharma marketer needs to know · It focuses on latest concepts and examples · Provides frameworks that can be applied on-the-job · A summary is given at the end of each chapter for quick reference · It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management Book is for whom? · Pharma Industry Marketing Practitioners · Students undergoing a Pharmaceutical /Healthcare Management Program
| Autorius: | Vijay Bhangale |
| Leidėjas: | PharmaMed Press |
| Išleidimo metai: | 2023 |
| Knygos puslapių skaičius: | 298 |
| ISBN-10: | 8196146809 |
| ISBN-13: | 9788196146801 |
| Formatas: | 235 x 157 x 21 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Pharmaceutical Marketing 4.0: Indian Context“
