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This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.
Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
| Autorius: | Robert Cockcroft, Susan Cockcroft, Craig Hamilton, |
| Leidėjas: | Red Globe Press |
| Išleidimo metai: | 2014 |
| Knygos puslapių skaičius: | 344 |
| ISBN-10: | 1137003677 |
| ISBN-13: | 9781137003676 |
| Formatas: | 216 x 140 x 19 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Persuading People: An Introduction to Rhetoric“
