Perceptions of risk and utility in the 4.0 economy: Hybrid factor structures of the determinants of Internet use

-15% su kodu: ENG15
67,17 
Įprasta kaina: 79,02 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
67,17 
Įprasta kaina: 79,02 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 79.0200 InStock
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Knygos aprašymas

The reader will notice that e-commerce, representative of the 4.0 economy, is gestated from the perceived utility and the expectation of risk. Both coexist as determinants of buying and selling decisions, as well as of the intensive use of technologies, devices and electronic networks. The exploratory factorial structures that the book presents as a result of research in Latin contexts are the beginning of the study of the fusion between technology and users. It is about the emergence of Internet users capable of carrying out a new economy in each message, image or data.

Informacija

Autorius: Arturo Sanchez Sanchez, Javier Carreón, Cruz García Lirios,
Leidėjas: Our Knowledge Publishing
Išleidimo metai: 2023
Knygos puslapių skaičius: 60
ISBN-10: 6206545571
ISBN-13: 9786206545576
Formatas: 220 x 150 x 4 mm. Knyga minkštu viršeliu
Kalba: Anglų

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