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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
| Autorius: | Matthias Schu |
| Serija: | Handel und Internationales Marketing Retailing and International Marketing |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2017 |
| Knygos puslapių skaičius: | 152 |
| ISBN-10: | 3658182148 |
| ISBN-13: | 9783658182144 |
| Formatas: | 216 x 153 x 13 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing“
