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Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor¿s idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of ¿Ethos¿, ¿Logos¿ and last but not least ¿Pathos¿.
| Autorius: | Guenther Klein |
| Leidėjas: | GRIN Verlag |
| Išleidimo metai: | 2016 |
| Knygos puslapių skaičius: | 20 |
| ISBN-10: | 3668136289 |
| ISBN-13: | 9783668136281 |
| Formatas: | 210 x 148 x 2 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „On the rhetoric of GMOs. Ethos, Logos and Pathos“
