Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context

-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners¿ work.

Informacija

Autorius: Annika Zielke, Susanne Rauscher,
Serija: BestMasters
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2019
Knygos puslapių skaičius: 144
ISBN-10: 3658280166
ISBN-13: 9783658280161
Formatas: 210 x 148 x 9 mm. Knyga minkštu viršeliu
Kalba: Anglų

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