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In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).
Autorius: | Bastian Halecker |
Leidėjas: | Cuvillier |
Išleidimo metai: | 2016 |
Knygos puslapių skaičius: | 250 |
ISBN-10: | 3736992882 |
ISBN-13: | 9783736992887 |
Formatas: | 210 x 148 x 14 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies“