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New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

-20% su kodu: BOOKS
28,67 
Įprasta kaina: 35,84 
-20% su kodu: BOOKS
Kupono kodas: BOOKS
Akcija baigiasi: 2025-03-09
-20% su kodu: BOOKS
28,67 
Įprasta kaina: 35,84 
-20% su kodu: BOOKS
Kupono kodas: BOOKS
Akcija baigiasi: 2025-03-09
-20% su kodu: BOOKS
2025-02-28 35.8400 InStock
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Knygos aprašymas

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

Informacija

Autorius: Bastian Halecker
Leidėjas: Cuvillier
Išleidimo metai: 2016
Knygos puslapių skaičius: 250
ISBN-10: 3736992882
ISBN-13: 9783736992887
Formatas: 210 x 148 x 14 mm. Knyga minkštu viršeliu
Kalba: Anglų

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