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MS-612 Retail Management Block 1 - An Overview of Retailing Environment Introduction to Retailing Evolution of Retail Environment Formats of Retailing Block 2 - Retail Planning and Development Understanding the Retail Customer Marketing Research for Retailing Strategic Retail Planning Process Locational Decisions Growth Strategies Block 3 - Retail Mix Product Merchandise Pricing Promotion and Communication Mix Atmospherics Block 4 - Retail Operations Sourcing Financial Management Issues in Retailing Organisation Structure and Management of Human Resources CRM - Customer Relationship Marketing Monitoring and Controlling Retail Operations Block 5 - Issues Impacting Retail Business in India Legal and Security Issues in Retail Ethical Dimensions Technology in Retailing Non Store Retailing Total-25, Solved-8, Unsolved-17 June (2008-2019) December (2007-2019)
| Autorius: | Sachin Dhamija |
| Leidėjas: | GULLYBABA PUBLISHING HOUSE PVT LTD |
| Išleidimo metai: | 2011 |
| Knygos puslapių skaičius: | 290 |
| ISBN-10: | 9381066426 |
| ISBN-13: | 9789381066423 |
| Formatas: | 216 x 140 x 16 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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