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Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
Leidėjas: | Springer Berlin Heidelberg |
Išleidimo metai: | 2002 |
Knygos puslapių skaičius: | 264 |
ISBN-10: | 3540436111 |
ISBN-13: | 9783540436119 |
Formatas: | 235 x 155 x 15 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Moving into Mass Customization: Information Systems and Management Principles“