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Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective

-15% su kodu: ENG15
170,67 
Įprasta kaina: 200,79 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
170,67 
Įprasta kaina: 200,79 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 200.7900 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

Online shopping is now a well entrenched and highly profitable multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online. This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the internet as a shopping medium. The work also employs one of the largest national online samples ever utilized in this area of research. The results of this book are highly valuable and have extensive implications. This book is required reading for academic researchers as well as online retailing executives.

Informacija

Autorius: Chuanlan Liu
Leidėjas: Cambria Press
Išleidimo metai: 2007
Knygos puslapių skaičius: 224
ISBN-10: 193404315X
ISBN-13: 9781934043158
Formatas: 222 x 145 x 17 mm. Knyga kietu viršeliu
Kalba: Anglų

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