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M-commerce (mobile-commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of upto-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
| Autorius: | Brian E. Mennecke, Troy Strader, |
| Leidėjas: | Information Science Reference |
| Išleidimo metai: | 2012 |
| Knygos puslapių skaičius: | 366 |
| ISBN-10: | 1591400449 |
| ISBN-13: | 9781591400448 |
| Formatas: | 260 x 183 x 24 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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