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Media Convergence and the Development Strategies of Radio and Television in China

-15% su kodu: ENG15
129,57 
Įprasta kaina: 152,44 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
129,57 
Įprasta kaina: 152,44 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 152.4400 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author¿s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication.
Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.

Informacija

Autorius: Peng Duan
Leidėjas: Springer Nature Singapore
Išleidimo metai: 2020
Knygos puslapių skaičius: 176
ISBN-10: 9813341483
ISBN-13: 9789813341487
Formatas: 241 x 160 x 16 mm. Knyga kietu viršeliu
Kalba: Anglų

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