Features: Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system. Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed. Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
| Autorius: | Bill Albert, Tom Tullis, |
| Leidėjas: | Elsevier LTD |
| Išleidimo metai: | 2022 |
| ISBN-10: | 0128180803 |
| ISBN-13: | 9780128180808 |
| Formatas: | 234 x 194 x 20 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics“
