Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management. Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.
| Autorius: | Philip Kotler, Vibrant Publishers, |
| Leidėjas: | Vibrant Publishers |
| Išleidimo metai: | 2024 |
| Knygos puslapių skaičius: | 400 |
| ISBN-10: | 1636512380 |
| ISBN-13: | 9781636512389 |
| Formatas: | 235 x 157 x 26 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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