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Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy. Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.
| Autorius: | Tao Wong |
| Leidėjas: | Starlit Publishing |
| Išleidimo metai: | 2021 |
| Knygos puslapių skaičius: | 136 |
| ISBN-10: | 1989994482 |
| ISBN-13: | 9781989994481 |
| Formatas: | 203 x 127 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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