Marketing Mix for Electronic Retailing

-15% su kodu: ENG15
79,40 
Įprasta kaina: 93,41 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
79,40 
Įprasta kaina: 93,41 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 93.4100 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

This research is an attempt to define the e tailing mix that was missing since long from marketing literature. Towards the end an attempt has been made to link the e tailing mix elements with consumer motives. A model has been proposed and confirmed using the Structural equation modeling. The authors are sure that it will be an interesting read for all and specially the practicing managers. There is always a scope for improvements.The authors welcome suggestions.

Informacija

Autorius: Samant Shant Priya, Vimlesh Kumar Soni,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2018
Knygos puslapių skaičius: 160
ISBN-10: 6133991674
ISBN-13: 9786133991675
Formatas: 220 x 150 x 10 mm. Knyga minkštu viršeliu
Kalba: Anglų

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