Marketing in Healthcare

-15% su kodu: ENG15
80,61 
Įprasta kaina: 94,84 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
80,61 
Įprasta kaina: 94,84 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 94.8400 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

Marketing in healthcare involves the strategic promotion of medical services, products, and facilities to patients, healthcare professionals, and the general public. It aims to create awareness, educate, and influence decision-making in the healthcare sector. This can encompass various strategies such as digital marketing, content creation, community engagement, and advertising to build trust, enhance patient experiences, and drive positive health outcomes. However, ethical considerations are crucial due to the sensitive nature of healthcare, requiring marketers to balance the promotion of services with the best interests of patients and ethical standards.

Informacija

Autorius: Deepika Kanyal, Lata Butola,
Leidėjas: Scholars' Press
Išleidimo metai: 2023
Knygos puslapių skaičius: 124
ISBN-10: 6205525305
ISBN-13: 9786205525302
Formatas: 220 x 150 x 8 mm. Knyga minkštu viršeliu
Kalba: Anglų

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