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Marketing, Advertising and Public Relations in the Digital Age in Nigeria: Festschrift in Honor of Professor Idorenyin Udoesen Akpan

-15% su kodu: ENG15
112,56 
Įprasta kaina: 132,42 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
112,56 
Įprasta kaina: 132,42 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 132.4200 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria. The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context. Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution. Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.

Informacija

Leidėjas: Galda Verlag
Išleidimo metai: 2023
Knygos puslapių skaičius: 288
ISBN-10: 3962032932
ISBN-13: 9783962032937
Formatas: 236 x 160 x 24 mm. Knyga kietu viršeliu
Kalba: Anglų

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