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Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

-15% su kodu: ENG15
43,57 
Įprasta kaina: 51,26 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
43,57 
Įprasta kaina: 51,26 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 51.2600 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 20,00 

Knygos aprašymas

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios. It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

Informacija

Autorius: Rajagopal
Leidėjas: Business Expert Press
Išleidimo metai: 2020
Knygos puslapių skaičius: 186
ISBN-10: 1951527887
ISBN-13: 9781951527884
Formatas: 229 x 152 x 10 mm. Knyga minkštu viršeliu
Kalba: Anglų

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