This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: ¿ Internal and external environmental analyses; ¿ Cross-cultural communication; ¿ Structural considerations; ¿ Leadership and motivation; ¿ Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
| Autorius: | William H. A. Johnson |
| Leidėjas: | Routledge |
| Išleidimo metai: | 2020 |
| Knygos puslapių skaičius: | 188 |
| ISBN-10: | 0367468557 |
| ISBN-13: | 9780367468552 |
| Formatas: | 235 x 157 x 15 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
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