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Brad Parkes has been involved with membership organisations at the highest levels for a number of years, and has developed a number of tried and tested strategies and approaches which, when applied, will help any membership organisation to flourish. In this book you will find a wealth of knowledge and expertise presented in a lively and attractive way, using a threefold approach: The story of a young man, Billy, just starting out on his career, Billy's boss and mentor Alex and a cafe called Archie's. Case studies and real-life examples. Suggestions, hints and tips to apply in order to run a membership organisation successfully. In today's increasingly fragmented society, it is crucial that membership organisations of all sorts and sizes survive and thrive.
Autorius: | Brad Parkes |
Leidėjas: | SRA Books |
Išleidimo metai: | 2014 |
Knygos puslapių skaičius: | 168 |
ISBN-10: | 1909116297 |
ISBN-13: | 9781909116290 |
Formatas: | 210 x 148 x 10 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Making Clubs Work: A practical guide to creating successful clubs, societies and other membership organisations“