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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined
| Autorius: | Sebastian Meyer |
| Leidėjas: | GRIN Verlag |
| Išleidimo metai: | 2007 |
| Knygos puslapių skaičius: | 20 |
| ISBN-10: | 363877029X |
| ISBN-13: | 9783638770293 |
| Formatas: | 210 x 148 x 2 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG)“
