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The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
| Autorius: | Aline Krämer |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2015 |
| Knygos puslapių skaičius: | 388 |
| ISBN-10: | 3658089296 |
| ISBN-13: | 9783658089290 |
| Formatas: | 210 x 148 x 21 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities“
