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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
| Autorius: | Valerie Feldmann |
| Serija: | Information Age Economy |
| Leidėjas: | Physica-Verlag HD |
| Išleidimo metai: | 2005 |
| Knygos puslapių skaičius: | 284 |
| ISBN-10: | 3790815756 |
| ISBN-13: | 9783790815757 |
| Formatas: | 235 x 155 x 16 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication“
