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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
| Autorius: | Oliver Gassmann, Maximilian von Zedtwitz, Gerrit Reepmeyer, |
| Leidėjas: | Springer Berlin Heidelberg |
| Išleidimo metai: | 2008 |
| Knygos puslapių skaičius: | 204 |
| ISBN-10: | 3540776354 |
| ISBN-13: | 9783540776352 |
| Formatas: | 241 x 160 x 17 mm. Knyga kietu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry“
