Atnaujintas knygų su minimaliais defektais pasiūlymas! Naršykite ČIA >>
The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
| Autorius: | Lena Christiaans |
| Leidėjas: | Springer Fachmedien Wiesbaden |
| Išleidimo metai: | 2012 |
| Knygos puslapių skaičius: | 284 |
| ISBN-10: | 365800455X |
| ISBN-13: | 9783658004552 |
| Formatas: | 210 x 148 x 16 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „International Employer Brand Management: A Multilevel Analysis and Segmentation of Students Preferences“
