The use of the mobile in millennials, for the purposes of this work, refers to an expression system based on emojis or emoticons, in a sense different from other generations, millennials use the mobile considering the skills and knowledge of their contacts and possible or future contacts. Mobile commerce is an indicator of the economic gap and the consequent digital divide between economically developed countries and countries with emerging economies. In this sense, the foundations of a theory are exposed to explain the Intellectual Capital consequences of mobile commerce from the economic, technological, marketing and psychological determinants that lead a person to acquire products through mobile protocols..
| Autorius: | Cruz García Lirios, Eleazar Villegas González, Rosa María Rincón Ornelas, |
| Leidėjas: | GlobeEdit |
| Išleidimo metai: | 2019 |
| Knygos puslapių skaičius: | 76 |
| ISBN-10: | 6139416434 |
| ISBN-13: | 9786139416431 |
| Formatas: | 220 x 150 x 5 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
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