Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest?

-15% su kodu: ENG15
59,95 
Įprasta kaina: 70,53 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
59,95 
Įprasta kaina: 70,53 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 70.5300 InStock
Nemokamas pristatymas į paštomatus per 11-15 darbo dienų užsakymams nuo 10,00 

Knygos aprašymas

There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.

Informacija

Autorius: Gísli Thorsteinsson, Tom Page,
Leidėjas: LAP LAMBERT Academic Publishing
Išleidimo metai: 2010
Knygos puslapių skaičius: 64
ISBN-10: 3838355474
ISBN-13: 9783838355474
Formatas: 220 x 150 x 4 mm. Knyga minkštu viršeliu
Kalba: Anglų

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