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This book describes an approach to developing a business concept for a new venture start-up. The idea is to offer avid wine consumers a trendy and lifestyle-driven product for tasting and drinking. The emphasis lies in the ability to develop a business plan for a new venture, where the product will be both produced and sold, discussing strategic aspects of the start-up and implementation processes. A planned business model, developed by the author, is also described and discussed, with the patent registration for the product rounding off the process. Firstly, a general business concept describes the three important aspects of the aforesaid business model. The adaption of this general concept to the special business model for a planned company is then illustrated. Secondly, the process of the patent registration for the product is defined and includes a procedure for the implementation and costs. Finally, the main part of the thesis describes the essential variables of forming a new venture. The results, together with further improvements and sequential steps, are outlined in the conclusion.
| Autorius: | Martin Bergaus |
| Leidėjas: | AV Akademikerverlag |
| Išleidimo metai: | 2015 |
| Knygos puslapių skaičius: | 112 |
| ISBN-10: | 3639788257 |
| ISBN-13: | 9783639788259 |
| Formatas: | 220 x 150 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Incorporating Systematic Business Planning for a New Venture: Practical start-up application focussing on manufacturing an innovative product supporting wine consumption“
