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In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
| Autorius: | Jerry Kirkpatrick |
| Leidėjas: | Kirkpatrick Books |
| Išleidimo metai: | 2007 |
| Knygos puslapių skaičius: | 202 |
| ISBN-10: | 0978780302 |
| ISBN-13: | 9780978780302 |
| Formatas: | 229 x 152 x 12 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism“
