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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality

-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
71,98 
Įprasta kaina: 84,68 
-15% su kodu: ENG15
Kupono kodas: ENG15
Akcija baigiasi: 2025-03-03
-15% su kodu: ENG15
2025-02-28 84.6800 InStock
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Knygos aprašymas

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Informacija

Autorius: Christine Cowen-Elstner
Serija: Forschungs-/Entwicklungs-/Innovations-Management
Leidėjas: Springer Fachmedien Wiesbaden
Išleidimo metai: 2018
Knygos puslapių skaičius: 240
ISBN-10: 3658212055
ISBN-13: 9783658212056
Formatas: 210 x 148 x 14 mm. Knyga minkštu viršeliu
Kalba: Anglų

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