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Research Paper (undergraduate) from the year 2012 in the subject Ethnology / Cultural Anthropology, grade: 1,5, Massey University, New Zealand, language: English, abstract: The link between ideology and identity has the potential to be a powerful and transforming catalyst, with food often taking on a symbolic nature outside of its original context. In the article The Soviet Sausage Renaissance (Klumbyte, 2010), the author points towards how the term ¿Soviet¿, a word with negative connotations in post-communist Lithuania, has been transformed into a successful marketed brand of sausage. By reinventing the original association of the term Soviet, which denoted ¿colonization, oppression...and cultural backwardness...of the nation¿, the company changed it to a representation of nature and striving for the highest quality (Kumbyte, 2010, p. 23-27).
Autorius: | Lee Hooper |
Leidėjas: | GRIN Verlag |
Išleidimo metai: | 2013 |
Knygos puslapių skaičius: | 12 |
ISBN-10: | 3656503877 |
ISBN-13: | 9783656503873 |
Formatas: | 210 x 148 x 2 mm. Knyga minkštu viršeliu |
Kalba: | Anglų |
Parašykite atsiliepimą apie „Ideologies that Influence: Comparing Consumption Trends of Sausages and Maize in Post-Communist Economies“