Atnaujintas knygų su minimaliais defektais pasiūlymas! Naršykite ČIA >>

Hooked: How to Build Habit-Forming Products

-15% su kodu: ENG15
Šiuo metu neparduodama

Knygos aprašymas

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Informacija

Autorius: Nir Eyal, Ryan Hoover,
Leidėjas: Penguin Books Ltd (UK)
Išleidimo metai: 2014
ISBN-10: 0241184835
ISBN-13: 9780241184837
Formatas: 206 x 140 x 27 mm. Knyga kietu viršeliu
Kalba: Anglų

Pirkėjų atsiliepimai

Parašykite atsiliepimą apie „Hooked: How to Build Habit-Forming Products“

Būtina įvertinti prekę