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Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
| Autorius: | Babu George |
| Leidėjas: | GRIN Verlag |
| Išleidimo metai: | 2012 |
| Knygos puslapių skaičius: | 96 |
| ISBN-10: | 3656127069 |
| ISBN-13: | 9783656127062 |
| Formatas: | 210 x 148 x 8 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Holiday attachment - The construct, measure, and its relation with customer loyalty“
