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This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author¿s view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.
| Autorius: | Gábor Tahin |
| Serija: | Rhetoric, Politics and Society |
| Leidėjas: | Springer Nature Switzerland |
| Išleidimo metai: | 2023 |
| Knygos puslapių skaičius: | 236 |
| ISBN-10: | 3030984842 |
| ISBN-13: | 9783030984847 |
| Formatas: | 210 x 148 x 13 mm. Knyga minkštu viršeliu |
| Kalba: | Anglų |
Parašykite atsiliepimą apie „Heuristic Rhetoric: Principles and Practice“
